HR-branding
Tom Hunt » Solutions » HR-branding
Nowadays the leading fast growing companies in Russia have appreciated the importance of the HR-brand as an intangible asset.
Assessment of HR-brand is an assessment and further consecutive building of the image of the company on the labour market (complex of the emotional introduction of the company by the potential candidates).
HR-exploring is a competitor analysis in HR-direction: system of motivation (salary level, bonuses, non-material stimulation), necessity of recruitment, turnover of the staff, details of policy of HR-departments in the companies-competitors.
There are many well-known companies where people refuse to work for many reasons. If there is an interesting vacancy for a specialist, but the company’s brand is not attractive, the candidate will be likely to choose another organization. The material factors are undoubtedly very important for an employee’s motivation, but they are not paramount, especially for a TOP-manager. Besides, a well-generated HR-brand can be the starting point for the economy of the organization, because some applicants can prefer it to a better paid job in a competitive company.
The stages of the HR-brand forming
1stage.
Determination of the current image of the company as a potential employer
- Analysis of the internal environmen;
- Analysis of the external environment.
Target audience
- students and graduates;
- unemployed people;
- Professionals. Representatives of the companies specialized in recruiting and training, HR-communities, mass-media.
Tools:
- Conducting research;
- Focus-groups;
- Mass-media monitoring.
2 stage.
Planning and conducting media-campaigns
Assessment criteria
Written report about the number of records about the Client’s company. Before-and-after situations` research.
Duration of the each stage: 4-6 weeks.
Tom Hunt analyses HR-brand of your company and gives recommendations about the correlation of HR-strategy and creates a realistic image of the Company which is to be attractive to the candidates on a labor market.